HOUSE
RULES
CGV
CLIENT
CJ CGV Vietnam
ROLE
Concept / Storyline / Storyboard / Development visual / Animation / Sound
![](http://glowingstudio.vn/wp-content/uploads/2018/09/1-glowing_studio_glowingstudio__video_production_animation_motion_viet_nam_CGV_poster_cover_scene-thumbnail-01-01-copy-12-e1632912969135.png 543w, http://glowingstudio.vn/wp-content/uploads/2018/09/1-glowing_studio_glowingstudio__video_production_animation_motion_viet_nam_CGV_poster_cover_scene-thumbnail-01-01-copy-12-e1632912969135-300x250.png 300w)
Directed by An Tiem Dua Hau (Tran Hong Loc Dinh)
Screenplay/ Creative Director: An Tiem Dua Hau
Animation Director: To Duong Phuong Nguyen (NTRIX)
Development Visual Concept: Linh Nguyen
Storyboard: Sam Sau
Illustration: Linh Nguyen – Sam Sau
Animation: Nguyen Tuyen – Thanh Phuong Truong – Hau Nguyen – Khoa Nguyen – NTRIX
Sound Design: NTRIX
Account Executive: Vinh Tran
![](http://glowingstudio.vn/wp-content/uploads/2018/09/1-glowing_studio_glowingstudio__video_production_animation_motion_viet_nam_CGV_poster_cover_scene-thumbnail-01-01-copy-5.jpg 1850w, http://glowingstudio.vn/wp-content/uploads/2018/09/1-glowing_studio_glowingstudio__video_production_animation_motion_viet_nam_CGV_poster_cover_scene-thumbnail-01-01-copy-5-300x116.jpg 300w, http://glowingstudio.vn/wp-content/uploads/2018/09/1-glowing_studio_glowingstudio__video_production_animation_motion_viet_nam_CGV_poster_cover_scene-thumbnail-01-01-copy-5-768x296.jpg 768w, http://glowingstudio.vn/wp-content/uploads/2018/09/1-glowing_studio_glowingstudio__video_production_animation_motion_viet_nam_CGV_poster_cover_scene-thumbnail-01-01-copy-5-1030x397.jpg 1030w)
CGV có những quy định khi vào rạp nhưng khán giả có xu hướng bỏ qua. Dự án mong muốn phá bỏ rào cản giữa quy tắc và giải trí. Khán giả cởi mở đón nhận và thoải mái tuân thủ.
9 quy định sẽ được lồng ghép ở 9 phân cảnh khác nhau. 3 nhân vật chính: Max, Sweet và Podi sẽ dẫn dắt người xem thông qua những tình huống vui nhộn từ đó những quy định của CGV tiếp cận khán giả dễ dàng hơn và thiện cảm hơn.
CGV City: concept được lấy cảm hứng từ nội thất, cách trang trí ở các rap CGV, hơi hướng retro, factory, brick wall, neon signs, ống nước… và biến hoá các chi tiết quen thuộc này thành một phần của thành phố: những chú chim hình chiếc vé, ống hút cây trụ đèn, tán cây hình hạt bắp
![](http://glowingstudio.vn/wp-content/uploads/2018/09/1-glowing_studio_glowingstudio__video_production_animation_motion_viet_nam_CGV_poster_cover_scene-thumbnail-01-01-copy-20.png 420w, http://glowingstudio.vn/wp-content/uploads/2018/09/1-glowing_studio_glowingstudio__video_production_animation_motion_viet_nam_CGV_poster_cover_scene-thumbnail-01-01-copy-20-70x70.png 70w, http://glowingstudio.vn/wp-content/uploads/2018/09/1-glowing_studio_glowingstudio__video_production_animation_motion_viet_nam_CGV_poster_cover_scene-thumbnail-01-01-copy-20-297x300.png 297w)
![](http://glowingstudio.vn/wp-content/uploads/2018/09/1-hoa_hinh_glowing_studio_glowingstudio__video_production_animation_motion_viet_nam_motiongraphics_hochiminh_proudctionhouse_character.png 702w, http://glowingstudio.vn/wp-content/uploads/2018/09/1-hoa_hinh_glowing_studio_glowingstudio__video_production_animation_motion_viet_nam_motiongraphics_hochiminh_proudctionhouse_character-300x169.png 300w)
Nhân vật Paconnie trong dự án được dựa theo mascot của CGV, và xử lý thêm các chi tiết phụ để các nhân vật linh hoạt đồng thời duy trì tổng thể mood & tone trong video.
![](http://glowingstudio.vn/wp-content/uploads/2018/09/1-glowing_studio_glowingstudio__video_production_animation_motion_viet_nam_CGV_poster_cover_scene-thumbnail-01-01-copy-15.png 1920w, http://glowingstudio.vn/wp-content/uploads/2018/09/1-glowing_studio_glowingstudio__video_production_animation_motion_viet_nam_CGV_poster_cover_scene-thumbnail-01-01-copy-15-300x169.png 300w, http://glowingstudio.vn/wp-content/uploads/2018/09/1-glowing_studio_glowingstudio__video_production_animation_motion_viet_nam_CGV_poster_cover_scene-thumbnail-01-01-copy-15-768x432.png 768w, http://glowingstudio.vn/wp-content/uploads/2018/09/1-glowing_studio_glowingstudio__video_production_animation_motion_viet_nam_CGV_poster_cover_scene-thumbnail-01-01-copy-15-1030x579.png 1030w)
![1 hoa_hinh_glowing_studio_glowingstudio__video_production_animation_motion_viet_nam_motiongraphics_hochiminh_proudctionhouse_character6](http://glowingstudio.vn/wp-content/uploads/2018/09/1-hoa_hinh_glowing_studio_glowingstudio__video_production_animation_motion_viet_nam_motiongraphics_hochiminh_proudctionhouse_character6.jpg)
![1 hoa_hinh_glowing_studio_glowingstudio__video_production_animation_motion_viet_nam_motiongraphics_hochiminh_proudctionhouse_character3](http://glowingstudio.vn/wp-content/uploads/2018/09/1-hoa_hinh_glowing_studio_glowingstudio__video_production_animation_motion_viet_nam_motiongraphics_hochiminh_proudctionhouse_character3.jpg)
![1 hoa_hinh_glowing_studio_glowingstudio__video_production_animation_motion_viet_nam_motiongraphics_hochiminh_proudctionhouse_character8](http://glowingstudio.vn/wp-content/uploads/2018/09/1-hoa_hinh_glowing_studio_glowingstudio__video_production_animation_motion_viet_nam_motiongraphics_hochiminh_proudctionhouse_character8.jpg)
![1 hoa_hinh_glowing_studio_glowingstudio__video_production_animation_motion_viet_nam_motiongraphics_hochiminh_proudctionhouse_character4](http://glowingstudio.vn/wp-content/uploads/2018/09/1-hoa_hinh_glowing_studio_glowingstudio__video_production_animation_motion_viet_nam_motiongraphics_hochiminh_proudctionhouse_character4.jpg)
![1 hoa_hinh_glowing_studio_glowingstudio__video_production_animation_motion_viet_nam_motiongraphics_hochiminh_proudctionhouse_character2](http://glowingstudio.vn/wp-content/uploads/2018/09/1-hoa_hinh_glowing_studio_glowingstudio__video_production_animation_motion_viet_nam_motiongraphics_hochiminh_proudctionhouse_character2.jpg)
![1 hoa_hinh_glowing_studio_glowingstudio__video_production_animation_motion_viet_nam_motiongraphics_hochiminh_proudctionhouse_character1](http://glowingstudio.vn/wp-content/uploads/2018/09/1-hoa_hinh_glowing_studio_glowingstudio__video_production_animation_motion_viet_nam_motiongraphics_hochiminh_proudctionhouse_character1.jpg)
![1 hoa_hinh_glowing_studio_glowingstudio__video_production_animation_motion_viet_nam_motiongraphics_hochiminh_proudctionhouse_character5](http://glowingstudio.vn/wp-content/uploads/2018/09/1-hoa_hinh_glowing_studio_glowingstudio__video_production_animation_motion_viet_nam_motiongraphics_hochiminh_proudctionhouse_character5.jpg)
![1 hoa_hinh_glowing_studio_glowingstudio__video_production_animation_motion_viet_nam_motiongraphics_hochiminh_proudctionhouse_character7](http://glowingstudio.vn/wp-content/uploads/2018/09/1-hoa_hinh_glowing_studio_glowingstudio__video_production_animation_motion_viet_nam_motiongraphics_hochiminh_proudctionhouse_character7.jpg)
![1 hoa_hinh_glowing_studio_glowingstudio__video_production_animation_motion_viet_nam_motiongraphics_hochiminh_proudctionhouse_character9](http://glowingstudio.vn/wp-content/uploads/2018/09/1-hoa_hinh_glowing_studio_glowingstudio__video_production_animation_motion_viet_nam_motiongraphics_hochiminh_proudctionhouse_character9.jpg)
Additional character
![](http://glowingstudio.vn/wp-content/uploads/2018/09/glowing_studio_glowingstudio__video_production_animation_motion_viet_nam_CGV_poster_cover_scene-thumbnail-1000.jpg 1000w, http://glowingstudio.vn/wp-content/uploads/2018/09/glowing_studio_glowingstudio__video_production_animation_motion_viet_nam_CGV_poster_cover_scene-thumbnail-1000-197x300.jpg 197w, http://glowingstudio.vn/wp-content/uploads/2018/09/glowing_studio_glowingstudio__video_production_animation_motion_viet_nam_CGV_poster_cover_scene-thumbnail-1000-768x1172.jpg 768w, http://glowingstudio.vn/wp-content/uploads/2018/09/glowing_studio_glowingstudio__video_production_animation_motion_viet_nam_CGV_poster_cover_scene-thumbnail-1000-675x1030.jpg 675w)
![](http://glowingstudio.vn/wp-content/uploads/2018/09/1-glowing_studio_glowingstudio__video_production_animation_motion_viet_nam_CGV_poster_cover_scene-thumbnail-01-01-copy-2-3.jpg 1000w, http://glowingstudio.vn/wp-content/uploads/2018/09/1-glowing_studio_glowingstudio__video_production_animation_motion_viet_nam_CGV_poster_cover_scene-thumbnail-01-01-copy-2-3-197x300.jpg 197w, http://glowingstudio.vn/wp-content/uploads/2018/09/1-glowing_studio_glowingstudio__video_production_animation_motion_viet_nam_CGV_poster_cover_scene-thumbnail-01-01-copy-2-3-768x1172.jpg 768w, http://glowingstudio.vn/wp-content/uploads/2018/09/1-glowing_studio_glowingstudio__video_production_animation_motion_viet_nam_CGV_poster_cover_scene-thumbnail-01-01-copy-2-3-675x1030.jpg 675w)
![](http://glowingstudio.vn/wp-content/uploads/2018/09/1-glowing_studio_glowingstudio__video_production_animation_motion_viet_nam_CGV_poster_cover_scene-thumbnail-01-01-13.jpg 1800w, http://glowingstudio.vn/wp-content/uploads/2018/09/1-glowing_studio_glowingstudio__video_production_animation_motion_viet_nam_CGV_poster_cover_scene-thumbnail-01-01-13-300x162.jpg 300w, http://glowingstudio.vn/wp-content/uploads/2018/09/1-glowing_studio_glowingstudio__video_production_animation_motion_viet_nam_CGV_poster_cover_scene-thumbnail-01-01-13-768x415.jpg 768w, http://glowingstudio.vn/wp-content/uploads/2018/09/1-glowing_studio_glowingstudio__video_production_animation_motion_viet_nam_CGV_poster_cover_scene-thumbnail-01-01-13-1030x557.jpg 1030w)
![](http://glowingstudio.vn/wp-content/uploads/2018/09/1-glowing_studio_glowingstudio__video_production_animation_motion_viet_nam_CGV_poster_cover_scene-thumbnail-01-01-copy-13.png 1500w, http://glowingstudio.vn/wp-content/uploads/2018/09/1-glowing_studio_glowingstudio__video_production_animation_motion_viet_nam_CGV_poster_cover_scene-thumbnail-01-01-copy-13-219x300.png 219w, http://glowingstudio.vn/wp-content/uploads/2018/09/1-glowing_studio_glowingstudio__video_production_animation_motion_viet_nam_CGV_poster_cover_scene-thumbnail-01-01-copy-13-768x1054.png 768w, http://glowingstudio.vn/wp-content/uploads/2018/09/1-glowing_studio_glowingstudio__video_production_animation_motion_viet_nam_CGV_poster_cover_scene-thumbnail-01-01-copy-13-750x1030.png 750w)
![](http://glowingstudio.vn/wp-content/uploads/2018/09/1-glowing_studio_glowingstudio__video_production_animation_motion_viet_nam_CGV_poster_cover_scene-thumbnail-01-01-copy-22.png 400w, http://glowingstudio.vn/wp-content/uploads/2018/09/1-glowing_studio_glowingstudio__video_production_animation_motion_viet_nam_CGV_poster_cover_scene-thumbnail-01-01-copy-22-300x181.png 300w)